cute & smart

You can have it both ways. Kids today are fluent in technology. The majority of them can navigate their parents’ iPads with better speed and understanding than the grown folks themselves. Designing for kids presents a fun and unique challenge: How can I make this educational, but fun at the same time? Doing projects geared towards kids also lets me tap into my inner child.

Every project I’ve ever done began on paper. Some prefer to sketch digitally, but I’ve always loved the tangible approach. I started with the weather elements and thumbnails for what each screen should look like. The first iteration had a dull expression that fit cloudy weather, and that lead to me to use different faces for each weather condition. The palette was inspired by Easter, my favorite childhood holiday.

Choosing typefaces is by far the most challenging part of any project for me. There’s so many beautiful designs to choose from. After much peer review and staring at the combinations for hours, I went with Sphere Sans and Intro Head R. Sphere San’s roundness matched the cute weather characters while Intro provided a nice contrast.